Do you know what "Social Bookmarking" and "Tagging" are?
They're relatively new Internet marketing techniques, but not knowing them means you could be missing out on powerful traffic generating tools.
What is Bookmarking? Social bookmarking sites enable you to save your bookmarks online, rather than on your browser, and share them with other users interested in similar subjects. Besides viewing the content you post, other users can repost it on their own sites, with a link leading back to your site. This independent, user-generated content has become known on the Net as "citizen-" or "participatory-media".You can post original articles, blogs, music, product reviews, recipes, photos, podcasts, videos, and more. Setting up accounts with any bookmarking site is free, although certain sites work best for circulating certain content mediums:
• Technorati.com, Digg.com, IceRocket.com—general bookmarking
• GoogleVideo.com, YouTube.com—video submission
• Flickr.com, Buzznet.com—photo submission
What are Tags? Tags are essentially keywords that let you organize your posts. Similar to optimizing your web pages around specific keywords, you're tagging your posts to make them easy for users to find. Under a given tag, the most recent posts get top positioning, so staying ahead requires regular posting.As with SEO, you're not looking for high-traffic keywords that you can't consistently rank well for. You want words further down the proverbial market tail, with steady, moderate traffic. If you can dominate numerous long-tail' words, all that traffic will really add up. And narrower keywords tend to produce more targeted, higher-quality traffic.
Read why you need to be using these techniques and what benefits you'll get.
[Resource http://productsourcingexperts.blogspot.com/2007/03/citizen-media-future-of-internet.html]
CREATE YOUR OWN WEBSITE
Your Own Website In 10 Easy Steps
Monday, March 26, 2007
THE WEIRD AND THE WONDERFUL
There's no question that to get lots of people interested in your video you'll have to come up with a visual that is compelling, funny, weird, interesting but importantly, something that stands out in the crowd.
Japan. Now there's a place that's renown for its 'weirdness'. Where you have an endless supply of material.
Here's an idea - network and hook up with a video producer (or just someone with a camera), someone who travels to Japan or who lives in Japan and have them make a video for you.
Here's something to watch to get your imagination working.
[Resource http://www.webomatica.com/wordpress/2007/03/23/why-geeks-should-live-in-japan/]
Japan. Now there's a place that's renown for its 'weirdness'. Where you have an endless supply of material.
Here's an idea - network and hook up with a video producer (or just someone with a camera), someone who travels to Japan or who lives in Japan and have them make a video for you.
Here's something to watch to get your imagination working.
[Resource http://www.webomatica.com/wordpress/2007/03/23/why-geeks-should-live-in-japan/]
Sunday, March 25, 2007
AUDIO RECORDING SOFTWARE
This is a review of a multi track audio recorder called "MixCraft".
"...that enables you to record your band, create a podcast, create mash-ups or remix a song. Mixcraft functions as two programs in one! Use it as a multi-track recorder or as a music loop remix program. As a multi-track audio recording program, Mixcraft allows you to record and play multiple tracks at one time. Add effect processing such as reverb, delay, flanger or any 3rd party VST? or DirectX? effects. Mix down your recording to CD or MP3 directly in Mixcraft. No need to dust off your old four track recorder! As remix software, it supports Apple Loops?, Acid Loops? and our own custom loop format. Mixcraft's Song Kits allow you to create your own song in dozens of styles to sing along or rap to. Creating your own loop or extracting a loop from a well known song is a few clicks away. With Mixcraft, you can always be on the beat! Even with all this power, Acoustica engineers have kept the design easy-to-use and clean."
For full features, system requirements and price click here.
[Resource http://www.download3k.com/MP3-Audio-Video/Music-creation/Download-Mixcraft-Recording-Studio.html]
technorati tags:recording+music, recording+tips, indie, independent, musician
"...that enables you to record your band, create a podcast, create mash-ups or remix a song. Mixcraft functions as two programs in one! Use it as a multi-track recorder or as a music loop remix program. As a multi-track audio recording program, Mixcraft allows you to record and play multiple tracks at one time. Add effect processing such as reverb, delay, flanger or any 3rd party VST? or DirectX? effects. Mix down your recording to CD or MP3 directly in Mixcraft. No need to dust off your old four track recorder! As remix software, it supports Apple Loops?, Acid Loops? and our own custom loop format. Mixcraft's Song Kits allow you to create your own song in dozens of styles to sing along or rap to. Creating your own loop or extracting a loop from a well known song is a few clicks away. With Mixcraft, you can always be on the beat! Even with all this power, Acoustica engineers have kept the design easy-to-use and clean."
For full features, system requirements and price click here.
[Resource http://www.download3k.com/MP3-Audio-Video/Music-creation/Download-Mixcraft-Recording-Studio.html]
technorati tags:recording+music, recording+tips, indie, independent, musician
MP3 - XYZ
Just launched as at SxSW 2007 is a new website called XYZmp3 which is a FREE service for musicians and labels.
It gives you the tools to sell music from your own website or from any social networking site.
[Resource http://www.xyzmp3.com/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
It gives you the tools to sell music from your own website or from any social networking site.
[Resource http://www.xyzmp3.com/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
Thursday, March 22, 2007
ACHIEVING SONIC EXCELLENCE
Here are some links to a 4 part series on audio mastering
[Resource http://musicindustrynewswire.com/2007/03/04/min160_220600]
technorati tags:recording+music, recording+tips, indie, independent, musician
[Resource http://musicindustrynewswire.com/2007/03/04/min160_220600]
technorati tags:recording+music, recording+tips, indie, independent, musician
Wednesday, March 21, 2007
20 THINGS TO KNOW ABOUT ONLINE MUSIC
20 Things to know about online music marketing
All of this really comes down to some basic Internet marketing rules.
1. Know your market - the www is a big place and casting your net out far and wide is expensive and ineffective.
2. Drive traffic - online or offline, you have to expose your music to as many people as possible
3. Have a product (music or merchandise) to sell - don't make people sit through slow page downloads and flash graphics and intro pages etc - your buy 'button' or link should be able to be easily found.
[Resource http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
All of this really comes down to some basic Internet marketing rules.
1. Know your market - the www is a big place and casting your net out far and wide is expensive and ineffective.
2. Drive traffic - online or offline, you have to expose your music to as many people as possible
3. Have a product (music or merchandise) to sell - don't make people sit through slow page downloads and flash graphics and intro pages etc - your buy 'button' or link should be able to be easily found.
[Resource http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
Tuesday, March 20, 2007
SxSW UNDERCOVER
Talking Heads front man David Byrne gave his account of the future of the music industry at the recent SxSW festival.
He suggests that the major label business model will become obsolete and that major record labels will have to adapt and learn to co-exist with independent artists who can bypass the corporate system.
Read what David Byrne has to say on The Demise of the Music Industry
[Resource http://undercover.com.au/News-Story.aspx?id=1745]
He suggests that the major label business model will become obsolete and that major record labels will have to adapt and learn to co-exist with independent artists who can bypass the corporate system.
Read what David Byrne has to say on The Demise of the Music Industry
[Resource http://undercover.com.au/News-Story.aspx?id=1745]
Monday, March 19, 2007
INNOVATIVE MARKETING
Here's an idea for some innovative marketing.
It's all about giving your fans something of value.
[Resource http://www.plusone.com.au/diary/archives/261]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, independent, musician
It's all about giving your fans something of value.
[Resource http://www.plusone.com.au/diary/archives/261]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, independent, musician
FINDING THE "X" FACTOR
The stand out difference of someone who plays great guitar is the 'feel' they have. Get yourself the "x" Factor.
Feel is one of those things that can be a bit hard to describe let alone teach. This article I found does a pretty good job of both.
This works with any instrument (including voice).
[Resource http://www.pianomusician.com/news/index.php?id=488]
technorati tags:music+performance, indie, independent, musician
indie+music+promotion+course
Feel is one of those things that can be a bit hard to describe let alone teach. This article I found does a pretty good job of both.
This works with any instrument (including voice).
[Resource http://www.pianomusician.com/news/index.php?id=488]
technorati tags:music+performance, indie, independent, musician
indie+music+promotion+course
Sunday, March 18, 2007
TIPS FOR SOLO MUSICIANS
Here's some ideas for musicians who can play solo. These money making ideas come from the first hand experience of the writer. The writer here plays mostly jazz, but you could use the same concept for other styles.
[Resource http://musicianhome.com/124/tips-for-the-solo-musician/]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, promote+your+music, indie, independent, musician
[Resource http://musicianhome.com/124/tips-for-the-solo-musician/]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, promote+your+music, indie, independent, musician
Saturday, March 17, 2007
UK SONGWRITING COMP
If you think your songs are good, why not enter one in this year's UK Songwriting Contest.
The 10 categories are Pop, Rock/Indie, Folk and Country, Jazz and Blues, Miscellaneous, Dance, R&B/Hip-Hop/Urban, Christian/Faith, Lyrics Only and Instrumental.
Many UK Songwriting Contest winners and finalists have gone on to receive publishing and recording offers and have been widely featured and play listed on radio stations in the UK and abroad. One previous winner was signed to be part of the band Angelis who sold over 500,000 albums.
You don't need a professional recording to enter a home recording or hand written lyric sheet will do the trick.
You can enter online at The UK Songwriting Contest. Here's what they say.
[Resource http://www.openpr.com/news/16802/Simon-Cowell-signing-boosts-interest-in-The-UK-Songwriting-Contest-2007.html]
The 10 categories are Pop, Rock/Indie, Folk and Country, Jazz and Blues, Miscellaneous, Dance, R&B/Hip-Hop/Urban, Christian/Faith, Lyrics Only and Instrumental.
Many UK Songwriting Contest winners and finalists have gone on to receive publishing and recording offers and have been widely featured and play listed on radio stations in the UK and abroad. One previous winner was signed to be part of the band Angelis who sold over 500,000 albums.
You don't need a professional recording to enter a home recording or hand written lyric sheet will do the trick.
You can enter online at The UK Songwriting Contest. Here's what they say.
"A GENUINE CHANCE TO GET NOTICED
The UK Songwriting Contest is dedicated to promoting the art of songwriting and the discovery of new talent. All entries are very carefully examined by experienced industry professionals and everyone has the chance to get noticed. We aim to provide maximum exposure and genuine opportunities and we are actively looking for promising writers. Many important people in the music industry follow this event closely, and past winners and finalists have been noticed by - and even received recording or publishing deals from - prominent members of the music community including Sir Paul McCartney and Simon Cowell. Writers that show potential, whether they are contest winners or not, may be offered opportunities for publishing and career development."
The UK Songwriting Contest is dedicated to promoting the art of songwriting and the discovery of new talent. All entries are very carefully examined by experienced industry professionals and everyone has the chance to get noticed. We aim to provide maximum exposure and genuine opportunities and we are actively looking for promising writers. Many important people in the music industry follow this event closely, and past winners and finalists have been noticed by - and even received recording or publishing deals from - prominent members of the music community including Sir Paul McCartney and Simon Cowell. Writers that show potential, whether they are contest winners or not, may be offered opportunities for publishing and career development."
[Resource http://www.openpr.com/news/16802/Simon-Cowell-signing-boosts-interest-in-The-UK-Songwriting-Contest-2007.html]
Friday, March 16, 2007
MARKETING IDEAS FROM SxSW
If you didn't get to go to this year's SxSW event, never fear, hear are some marketing ideas picked up by someone who was there.
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, sxswi, sxsw, indie, independent, musician
Thursday, March 15, 2007
A COFFEE AND A RECORD DEAL
Fancy signing a record deal with a coffee shop? Apparently Paul McCartney (yes, the Sir Paul of Beatle fame) has.
In a marketing move non coffee related, Starbucks plan to sign and develop artists on their LA based label "Hear Music". Makes sense - they can distribute worldwide through their stores, they can do in-house marketing and they've got a ready made audience to cater.
We are in the midst of very changing and challenging times for major record labels. Distribution and marketing channels are becoming easily available to the average independent musician. Build a successful brand (that's your band or you as an artist) and you will be able to negotiate your own career. You can be sure when any industry undergoes such major changes that new players will come in with new ideas and open the way for many to follow or join.
In a marketing move non coffee related, Starbucks plan to sign and develop artists on their LA based label "Hear Music". Makes sense - they can distribute worldwide through their stores, they can do in-house marketing and they've got a ready made audience to cater.
We are in the midst of very changing and challenging times for major record labels. Distribution and marketing channels are becoming easily available to the average independent musician. Build a successful brand (that's your band or you as an artist) and you will be able to negotiate your own career. You can be sure when any industry undergoes such major changes that new players will come in with new ideas and open the way for many to follow or join.
Wednesday, March 14, 2007
BARENAKED SUCCESS
Canadian Band the Barenaked Ladies once were signed to a major label. Having come full circle they're now independent and have a new lease of life.
In an interview Steve gave to Billboard he talks of the benefits of being independent in the new music industry of self-governing, Internet-savvy, fan-friendly business model. He also says the BNL are "happier than ever".
With benefits like:
Read here the Barenaked Ladies new way of doing business
[Resource http://www.reuters.com/article/musicNews/idUSN0230330520070302?pageNumber=2]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, internet+music+marketing, promote+music+online, indie, independent, musician
In an interview Steve gave to Billboard he talks of the benefits of being independent in the new music industry of self-governing, Internet-savvy, fan-friendly business model. He also says the BNL are "happier than ever".
With benefits like:
- Not being forgotten, dumped or being a low priority by a major record company
- Having total career control
- Lower sales but with much higher profit margins
Read here the Barenaked Ladies new way of doing business
[Resource http://www.reuters.com/article/musicNews/idUSN0230330520070302?pageNumber=2]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, internet+music+marketing, promote+music+online, indie, independent, musician
Tuesday, March 13, 2007
READY TO TAKE THE STAGE!
Here's some good advice for bands and solo artists before you next take the stage. This will not only help you come across as professional and ensure a good relationship with the venue, it will help make sure you are doing everything within your power to win new fans from each gig.
Playing live is your chance to personally meet and connect with your audience. Something that can't be done over the Internet.
[Resource http://jordantishler.wordpress.com/tag/bands/]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, promote+your+music, live+music+promotion, indie, independent, musician
Playing live is your chance to personally meet and connect with your audience. Something that can't be done over the Internet.
[Resource http://jordantishler.wordpress.com/tag/bands/]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, promote+your+music, live+music+promotion, indie, independent, musician
Monday, March 12, 2007
YOUTUBE IDOL
Who said singing karaoke couldn't get you signed! Well, probably no-one but it isn't the most obvious route one usually takes to be a successful commercial recording artist.
These crazy days of the new independent artist have enabled 18 year old Esmee Denters from Holland to go from singing karaoke in her bedroom to landing a major record deal and signing with Kelly Rowland from Destiny's child.
Esmee started her 'career' by uploading videos to YouTube of herself singing and soon found herself appearing on the front page of YouTube and getting so many views that YouTube's servers became overloaded.
[Resource http://theutubeblog.com/tag/esmee-denters/]
These crazy days of the new independent artist have enabled 18 year old Esmee Denters from Holland to go from singing karaoke in her bedroom to landing a major record deal and signing with Kelly Rowland from Destiny's child.
Esmee started her 'career' by uploading videos to YouTube of herself singing and soon found herself appearing on the front page of YouTube and getting so many views that YouTube's servers became overloaded.
[Resource http://theutubeblog.com/tag/esmee-denters/]
VIRAL VIDEO MARKETING
Tenth Street Entertainment’s independent music label Eleven Seven Music said Wednesday it plans to introduce its first viral video-marketing campaign, live from a concert by the Los Angeles band the Exies, in April. Promoters will give fans permission to shoot live videos from the event and upload them to the indie music label’s page on Zannel, which launched a mobile social networking site on Wednesday.
Read more about viral video marketing here
[Resource http://www.redherring.com/Article.aspx?a=21557&hed=Zannel+Takes+Social+Nets+Mobile§or=Industries&subsector=EntertainmentAndMedia]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, viral+music+marketing, indie, independent, musician
Read more about viral video marketing here
[Resource http://www.redherring.com/Article.aspx?a=21557&hed=Zannel+Takes+Social+Nets+Mobile§or=Industries&subsector=EntertainmentAndMedia]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, viral+music+marketing, indie, independent, musician
HOW TO BE A WORKING BAND
Playing gigs is one of the best ways to start building a following. Internet marketing is well and good but playing live is where many bands make their money.
Use the internet to help you build a fan base and communicate with your fans. Play live and this your oportunity to win people over, build up a following, sell Cd's and merchandise and earn money from performing.
We all have to start somewhere, so if you've practised enough to feel that you or your band are good enough to play in front of an audience, let's get you out there!
The basics are: put together a press kit and book a gig. Keeping yourself organised and following up venues are the keys to getting a gig. Read "How to Be a Working Band or Musician"
For a free step by step guide to booking your gigs the easy way - join the FREE "Tools For Success" program offered at this page.
Are you wanting to book Australian Gigs? Take the hassle out of booking with 100 Aussie Gigs.
[Resource http://www.associatedcontent.com/article/161239/how_to_be_a_working_band_or_musician.html]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, market+your+music, live+music, get+a+gig, live+music+promotion, independent, musician
Use the internet to help you build a fan base and communicate with your fans. Play live and this your oportunity to win people over, build up a following, sell Cd's and merchandise and earn money from performing.
We all have to start somewhere, so if you've practised enough to feel that you or your band are good enough to play in front of an audience, let's get you out there!
The basics are: put together a press kit and book a gig. Keeping yourself organised and following up venues are the keys to getting a gig. Read "How to Be a Working Band or Musician"
For a free step by step guide to booking your gigs the easy way - join the FREE "Tools For Success" program offered at this page.
Are you wanting to book Australian Gigs? Take the hassle out of booking with 100 Aussie Gigs.
[Resource http://www.associatedcontent.com/article/161239/how_to_be_a_working_band_or_musician.html]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, market+your+music, live+music, get+a+gig, live+music+promotion, independent, musician
Sunday, March 11, 2007
FREE RINGTONE SOFTWARE
With all the usual ring tones available for phones, how 'bout creating your own unique ring tone with your songs for your fans.
The technology is here and BETA Records are providing the software to do it for free.
[Resource http://press.xtvworld.com/article17322.html]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, internet+music+marketing, mobile+marketing, indie, independent, musician
The technology is here and BETA Records are providing the software to do it for free.
[Resource http://press.xtvworld.com/article17322.html]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, indie, internet+music+marketing, mobile+marketing, indie, independent, musician
ADVERTISE YOUR BAND ON MYSPACE
This something to get you started on MySpace. There's a few tips from MySpace users as to what has helped them market their music.
Find out what you should be doing, what works and what doesn't.
[Resource http://www.technologyevangelist.com/2006/08/how_to_advertise_my.html#comment-15976]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, internet+music+marketing, internet+music+marketing, myspace+music+marketing, indie, independent, musician
Find out what you should be doing, what works and what doesn't.
[Resource http://www.technologyevangelist.com/2006/08/how_to_advertise_my.html#comment-15976]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, internet+music+marketing, internet+music+marketing, myspace+music+marketing, indie, independent, musician
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