With ringtones and ipod singles taking over, it's hard to believe that vinyl albums were once king of music. So the question remains. Can the album survive in the digital world?
Below are some highlights of an article that talks about the evolution of the album.
As far back as 1997, the advent of digital downloading threw the music industry into a tailspin from which it has yet to emerge — all concerning the album and its future. As technology began allowing for the sharing of digital files across the Internet, the iPod has taken over the industry as consumers sidestep the retail aspect of music distribution.
Today, anyone with a computer can cherry-pick, download, burn a disc, or create personal playlists on an MP3 player. With the iPod taking over, conventional modes of music-making and distribution seem suddenly antiquated.
What effect does this have on the album?
Is it now just an artifact of a bygone era? Or is the personal playlist craze another in a long line of passing fads in popular music? And what effect has all of this had on the quality of the music itself?
The key to a successful music industry is to create a marketplace of engaged listeners, surely. For some, the iPod culture has offered an avenue of such engagement.
"The renaissance, if there is to be one, will take an awful lot of work," says Bordowitz. "It will take someone from the new generation to come up with their own generation's 'Dark Side of the Moon' or 'Nevermind.' Something that captures the zeitgeist, something that can't be ignored, that tickles the imaginations of those who hear it enough to inspire them to imitate it.
"I remain cautiously optimistic that this will happen."
This is a great article that's worth a look at. Click here to read all of the article.
[Resource http://www.buffalonews.com/197/story/39697.html]
CREATE YOUR OWN WEBSITE
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Tuesday, April 03, 2007
MORE LAWS
In the last 50 years or so, the size of computers have been reduced significantly. But how far can we reduce the physical size of computers whilst add more memory.
Here's an article I read recently that talks about a 'law' of physics (Moore's Law) that says that physical storage components for memory is almost as small as is possible to go.
Whether this will have any major effect (positive or negative) on the music industry, remains to be seen.
As with all technological advances, right from the stone age, things that had never been thought of before could be just around the corner. Possible alternatives like molecular memory and carbon nanotubes could bring new technology that we don't yet know about.
[Resource http://www.sciam.com/article.cfm?alias=moores-law-hits-physics-i&chanId=sa003]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
Here's an article I read recently that talks about a 'law' of physics (Moore's Law) that says that physical storage components for memory is almost as small as is possible to go.
Whether this will have any major effect (positive or negative) on the music industry, remains to be seen.
As with all technological advances, right from the stone age, things that had never been thought of before could be just around the corner. Possible alternatives like molecular memory and carbon nanotubes could bring new technology that we don't yet know about.
[Resource http://www.sciam.com/article.cfm?alias=moores-law-hits-physics-i&chanId=sa003]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
Monday, April 02, 2007
DESTINATION VIRAL
This is an interesting marketing concept. Get creative and find interesting marketing concepts that you can use.
Here are two tourism destination websites, Stockholm (Sweden) and Virginia (USA) that have used music for online viral marketing campaigns.
Virginia Tourism's new site promotes the sights and sounds of Virginia's Heritage Music Trail, The Crooked Road with the use of "sing back" technology. In just a few clicks, visitors to CrookedRoadVirginia.com can chose from more than 500 names, occupations, hobbies and relationships to build personalized bluegrass lyrics. Users can then send their new bluegrass hit to anyone's email or phone number, including cell phones.
Stockholm in partnership with Visit Sweden created the Stockholm Musical site, where visitors can put in their name and will hear and see their own musical performed just for them - which they can share with a friend.
[Resource http://jensthraenhart.com/cblog/exit.php?url=aHR0cDovL3d3dy5zdG9ja2hvbG10aGVtdXNpY2FsLmNvbS8=&entry_id=182]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, indie, independent, musician
Here are two tourism destination websites, Stockholm (Sweden) and Virginia (USA) that have used music for online viral marketing campaigns.
Virginia Tourism's new site promotes the sights and sounds of Virginia's Heritage Music Trail, The Crooked Road with the use of "sing back" technology. In just a few clicks, visitors to CrookedRoadVirginia.com can chose from more than 500 names, occupations, hobbies and relationships to build personalized bluegrass lyrics. Users can then send their new bluegrass hit to anyone's email or phone number, including cell phones.
Stockholm in partnership with Visit Sweden created the Stockholm Musical site, where visitors can put in their name and will hear and see their own musical performed just for them - which they can share with a friend.
[Resource http://jensthraenhart.com/cblog/exit.php?url=aHR0cDovL3d3dy5zdG9ja2hvbG10aGVtdXNpY2FsLmNvbS8=&entry_id=182]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, indie, independent, musician
Sunday, April 01, 2007
HOW TO SHOWCASE AND BE NOTICED
Here is an excerpt from an article I found at CellHandsets.com
You know me. I know you. You know someone else. I know someone different. We all know each other. These are our networks and communities.
In a band or music sense, network and community is essentially what it's all about, when it comes time to share your music around.
You or your band writes, performs, and records music true, but unless you're a real purist, and enjoy your music for yourself, for the music, for your own CD rack at home alone then, at some point in time you may want to let others know about your band, your performances, and your music.
We know we are a band, and we know that we want to share our music. What you need next is Exposure.
You have to expose yourself to people that are receptive to what your exposing them to.
Get your own community. It's not as hard as it may sound, especially these days with the abundance of communication power at your finger tips in the Internet. You can use the internet to reach out and communicate with millions upon millions of people all over the planet with the click of a button.
There are plenty of web based community sites out there well worth exploring, and you should join more than one! This is because there is not just one single community web site out there that will reach everyone. Your best chances in exposure is to have your presence, music and community groups all happening in a few of them. Once you have done that then you can link them all up together to get the best coverage.
In all of these existing web based communities, the best potentials for maximum exposure take time. You have to build your name and community size.
To get maximum exposure you have to be involved in a few community sites, then link them all together. Here is a short list in my opinion of a few worth while web based contenders to start with, to network in, and to check out.
http://www.myspace.com/
http://www.mobzing.com/
http://www.friendster.com/
[Resource http://www.cellhandsets.com/2007/03/19/community-and-music-how-to-showcase-and-get-noticed/]
You know me. I know you. You know someone else. I know someone different. We all know each other. These are our networks and communities.
In a band or music sense, network and community is essentially what it's all about, when it comes time to share your music around.
You or your band writes, performs, and records music true, but unless you're a real purist, and enjoy your music for yourself, for the music, for your own CD rack at home alone then, at some point in time you may want to let others know about your band, your performances, and your music.
We know we are a band, and we know that we want to share our music. What you need next is Exposure.
You have to expose yourself to people that are receptive to what your exposing them to.
Get your own community. It's not as hard as it may sound, especially these days with the abundance of communication power at your finger tips in the Internet. You can use the internet to reach out and communicate with millions upon millions of people all over the planet with the click of a button.
There are plenty of web based community sites out there well worth exploring, and you should join more than one! This is because there is not just one single community web site out there that will reach everyone. Your best chances in exposure is to have your presence, music and community groups all happening in a few of them. Once you have done that then you can link them all up together to get the best coverage.
In all of these existing web based communities, the best potentials for maximum exposure take time. You have to build your name and community size.
To get maximum exposure you have to be involved in a few community sites, then link them all together. Here is a short list in my opinion of a few worth while web based contenders to start with, to network in, and to check out.
http://www.myspace.com/
http://www.mobzing.com/
http://www.friendster.com/
[Resource http://www.cellhandsets.com/2007/03/19/community-and-music-how-to-showcase-and-get-noticed/]
Saturday, March 31, 2007
THE SMELL OF SUCCESS
What Have the Senses Got To Do With Marketing? Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.
For most humans these connections involve how they see, hear, smell, taste and touch the experience they participate in. Our impression and emotional connection with people and things is formed by our senses. Are there sights, sounds, smells and tastes that immediately take you to another place and time, somewhere deep in your memory.
Go beyond the obvious and look for ways to associate your brand with positive sensory elements that can become a unique signature for your business.
[Resource http://www.ducttapemarketing.com/weblog.php?id=P979]
technorati tags: market+your+music, music+promotion, indie, independent, musician
For most humans these connections involve how they see, hear, smell, taste and touch the experience they participate in. Our impression and emotional connection with people and things is formed by our senses. Are there sights, sounds, smells and tastes that immediately take you to another place and time, somewhere deep in your memory.
Go beyond the obvious and look for ways to associate your brand with positive sensory elements that can become a unique signature for your business.
[Resource http://www.ducttapemarketing.com/weblog.php?id=P979]
technorati tags: market+your+music, music+promotion, indie, independent, musician
AN ARGUMENT ON COPYRIGHT
With lots of talk lately about DRM and music piracy it's kind of refreshing to come across an article with a different angle. Even if it is a bit controversial.
It's no secret that there are 1000's of artists all trying to get you to listen to and buy their music. Which is why it's important to know who your market is and how to reach them. There is always room for 'good' music which means, if you know who your market is and you make a quality product that your market likes, it doesn't matter how many other musicians are competing. In a sense, having lots of competition just improves the product quality, so that can't be a bad thing.
Below is an article I found which points out an important economical truth.
"One of the least convincing arguments I hear in favour of getting rid of the recording industry is that they're just useless parasites skimming off the artists. Get rid of the recording industry, the logic goes, and all that money will go to the people who actually make the music. But more generally, the problem that artists have is not the recording industry. The main problem musicians face is other musicians. There are too many of them. Pardon me while I make a simplistic, Economics 101 argument here, but it seems to me that the reason almost no musician ever makes much money is that there is a huge excess supply of people who want other people to listen to them sing or play an instrument. When all the primates are vying to get up on stage to impress the other primates, there's little reason to pay the primates much."
[Resource http://patrissimo.livejournal.com/499505.html]
It's no secret that there are 1000's of artists all trying to get you to listen to and buy their music. Which is why it's important to know who your market is and how to reach them. There is always room for 'good' music which means, if you know who your market is and you make a quality product that your market likes, it doesn't matter how many other musicians are competing. In a sense, having lots of competition just improves the product quality, so that can't be a bad thing.
Below is an article I found which points out an important economical truth.
"One of the least convincing arguments I hear in favour of getting rid of the recording industry is that they're just useless parasites skimming off the artists. Get rid of the recording industry, the logic goes, and all that money will go to the people who actually make the music. But more generally, the problem that artists have is not the recording industry. The main problem musicians face is other musicians. There are too many of them. Pardon me while I make a simplistic, Economics 101 argument here, but it seems to me that the reason almost no musician ever makes much money is that there is a huge excess supply of people who want other people to listen to them sing or play an instrument. When all the primates are vying to get up on stage to impress the other primates, there's little reason to pay the primates much."
[Resource http://patrissimo.livejournal.com/499505.html]
Friday, March 30, 2007
HOW TO MAXIMISE YOUR GIG PROMOTIONS
I've just released a 40 page ebook with the best strategies you can use to make sure your next gig is your best gig!
You'll learn how to make sure you never miss any of the details for your gigs, what you should do to prepare for your live performances, strategies make your show 'look' like a success, how to get publicity from your gigs after you've played, how to get your fans and other musicians keen to help you...and much more.
The best thing is that it's FREE. Download your copy here.
[Resource http://www.theindiemusician.com/]
You'll learn how to make sure you never miss any of the details for your gigs, what you should do to prepare for your live performances, strategies make your show 'look' like a success, how to get publicity from your gigs after you've played, how to get your fans and other musicians keen to help you...and much more.
The best thing is that it's FREE. Download your copy here.
[Resource http://www.theindiemusician.com/]
Thursday, March 29, 2007
SCRUB RADIO
Scrub Radio is an award winning Internet radio station live playing industrial to gothic metal and acoustic artists from around the globe.
The show goes out live each Wednesday night from 9pm - 12 am EST but is also available as a podcast.
Sign your band up at Scrub Records and in the Scrub Radio forums, this will let the DJ's know about you and get you some air play.
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, indie, independent, musician
The show goes out live each Wednesday night from 9pm - 12 am EST but is also available as a podcast.
Sign your band up at Scrub Records and in the Scrub Radio forums, this will let the DJ's know about you and get you some air play.
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, indie, independent, musician
VIRTUALIVE
Virtualive is a concert series where musicians and virtual worlds connect.
The purpose of Virtualive is to match real world and virtual world talent into a concert and present it both in a physical and virtual venue. This concert series is a place to tap into new and independent music from the real independent scene along with the talent of those in virtual spaces doing the same.
You can now purchase tickets on line through Ticketmaster:
8:00 PM: Doors Open
8:30 PM: Event hosted by Ray
Ellin Ray Ellin! From Latin Kings of Comedy, Comic Strip Live or the recently re-launched Daily Comedy
Shock Radar performs at 9 PM
Buddahead performs at 10 PM
When: May 10th 2007, 8:00 PM, 285 West Broadway, NYC, NY 10013
Where: The Canal Room, NYC/The Morpheum Sim, Second Life
Second Life Location Coordinates: secondlife://Morpheum/128/128
For more information visit: http://www.virtualive.tv/ or myspace.com/virtualive
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
The purpose of Virtualive is to match real world and virtual world talent into a concert and present it both in a physical and virtual venue. This concert series is a place to tap into new and independent music from the real independent scene along with the talent of those in virtual spaces doing the same.
You can now purchase tickets on line through Ticketmaster:
8:00 PM: Doors Open
8:30 PM: Event hosted by Ray
Ellin Ray Ellin! From Latin Kings of Comedy, Comic Strip Live or the recently re-launched Daily Comedy
Shock Radar performs at 9 PM
Buddahead performs at 10 PM
When: May 10th 2007, 8:00 PM, 285 West Broadway, NYC, NY 10013
Where: The Canal Room, NYC/The Morpheum Sim, Second Life
Second Life Location Coordinates: secondlife://Morpheum/128/128
For more information visit: http://www.virtualive.tv/ or myspace.com/virtualive
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
WILD GOOSE CHASE MARKETING
Clever NIN. Not just creating an unusual and interactive marketing campaign but a 'story' that blog writers (like myself :-), journalists and fans can discuss.
Brilliant!
[Resource http://blogs.mediapost.com/spin/?p=1000]
[Resource http://www.webwalker.ca/2007/03/21/wild-goose-chase-marketing/]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
Brilliant!
[Resource http://blogs.mediapost.com/spin/?p=1000]
[Resource http://www.webwalker.ca/2007/03/21/wild-goose-chase-marketing/]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
Wednesday, March 28, 2007
GOOD MUSICIAN OR GOOD MARKETING
You might not want to be a "Ravi Shankar" but this article from Times of India makes a good point in it's interview with Indian musician L Subramaniam.
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
The answer is in the question Is there nothing to worry about, then?
[Resource http://timesofindia.indiatimes.com/OPINION/Editorial/QA_You_dont_get_a_Ravi_Shankar_by_marketing/articleshow/1795474.cms]
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, music+industry, indie, independent, musician
Tuesday, March 27, 2007
MAC STARBUCKS
It's official. Sir Paul McCartney has become the first artist to sign with Starbucks' new record label, "Hear Music". Paul says the move reflects the changing nature of music marketing.
[Resource http://mensnewsdaily.com/2007/03/22/paul-mccartney-becomes-first-artist-to-sign-with-new-starbucks-record-label/]
technorati tags:music+promotion, music+industry, music+distribution, indie, independent, musician
[Resource http://mensnewsdaily.com/2007/03/22/paul-mccartney-becomes-first-artist-to-sign-with-new-starbucks-record-label/]
technorati tags:music+promotion, music+industry, music+distribution, indie, independent, musician
TO BE SHURE TO BE SURE
Recording. It all starts with capturing the sound you want to record so clearly a microphone is an important part of your recording studio. Some things you might be able to skimp on, a microphone is not one of them.
Although these articles (pdf format) come from Shure, who of course make microphones, their reputation is worthy of taking some notice to what they say.
This page has some links to a number of recording and performance related equipment issues.
[Resource http://www.shure.com/ProAudio/TechLibrary/EducationalArticles/index.htm]
technorati tags:recording+music, recording+tips, indie, independent, musician
Although these articles (pdf format) come from Shure, who of course make microphones, their reputation is worthy of taking some notice to what they say.
This page has some links to a number of recording and performance related equipment issues.
[Resource http://www.shure.com/ProAudio/TechLibrary/EducationalArticles/index.htm]
technorati tags:recording+music, recording+tips, indie, independent, musician
3 SUCCESS PRINCIPLES
"3 'A-Ha' Success Principles That Have Reshaped My Business"
by Alexandria K. Brown
Over the past three years I've immersed myself in learning. Because my business is marketing, I have mostly attended and spoken at marketing seminars. But I also make time to attend seminars and listen to audio programs on personal development as well.
Why?
You should actually work harder on yourself than you do on your business (or job). I first learned that from Jim Rohn, whom some call the father of personal development. Some call him America's foremost business philosopher. I just call him brilliant. (Jim was one of Tony Robbins' first mentors, too.)
There are three success principles I learned over the past year that I wanted to share with you. I call them my "a-has" because they put my attention on areas I'd never thought of. And following these guidelines has helped me skyrocket my business.
————————————————————————
1. You are the average of the five PEOPLE you hang around the most.
When I first heard this quote from Jim, it struck a big nerve in me. Robert Allen says something similar, that your bank account balance is typically the average of the five people you hang around the most. (Yikes!)
I realized I needed to surround myself with people whom I wanted to be like. I still love my old friends, but I make a specific effort to be around people who take risks, think big, and talk about great ideas instead of the latest celebrity gossip or how much they hate their jobs.
What first opened up my circle of influence was attending seminars. I continually go to seminars on marketing, business, and personal development. There are so many great seminars going on every month all around the country, at all price points. You have no excuse not to get out there and meet people who are playing big!
————————————————————————
2. Your HABITS create your future.
Brian Tracy talks a lot about this. Your daily habits create your long-term results. Your habits today will determine your outcomes tomorrow. If you want to be a millionaire, you've got to have millionaire habits. If you want to be a great leader, you must have the habits of a great leader. If you want to get in shape, you've got to have the habits of a fit person.
What new habit can YOU put into place right away?
I wanted to put into place a millionaire habit. Because I detest budgets (and enjoy spending), I needed an easy way to save money. So now I have 15% of my inflow automatically go into a savings account that I don't touch.
And because I enjoy looking and feeling great, I made the habit many years ago to hit the gym at least five days a week. (To kick this into gear, I hired a trainer, which forced me to make the habit to get my arse to the gym!) It was a struggle at first, but now I feel off-balance if I don't work out regularly.
————————————————————————
3. Make sure your ENVIRONMENT supports you in playing big.
Last year I had the chance to hear a dynamic woman named Artemis Limpert speak at an event in Dallas. In her talk, she pointed out that when you have a pet fish that's sick, you treat the water, not the fish. Your success depends more on your environment than you know, but it's extremely important that you give yourself an environment that supports you at the level you want to BE at. (Note that she did NOT say the level you are at now!)
My add-on to that is… pay attention to these three areas of your environment:
First, your physical environment. Do you love your office? Are you surrounded by attractive things? Do you have a nice view or at least a beautiful piece of art to look at? I pay a pretty penny for my beach pad, but I can't tell you how inspiring it is every day to look out at the peaceful ocean, sailboats, blue sky, and the sand. It fuels me. But you don't have to spend a lot of money on your environment. Little touches like candles, flowers, music you love, and photos of friends and family can go a long way. (Even if your office is the kitchen table!)
Second, your emotional environment. Are you getting the support you need from your family and friends? It's up to YOU to ask for what you need. If they cannot provide it, find a coach, a mastermind, or a support group. I find it wonderful to have a mastermind group for support. I can bounce ideas off them, ask for help with problem solving, share my victories, and sometimes just vent!
Don't forget your intellectual environment as well. Jim Rohn says, "Are you feeding your brain protein every day, or are you just giving it candy?" Most Americans sustain their brains solely on candy - that is, useless television shows, news, and gossip. Are you stimulating yourself with big ideas and new learning? Again, check out a seminar, take a teleclass, or buy some books or audio programs. (I love listening to programs on CD/MP3, so I can learn while driving around in my car or on plane rides.)
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 21,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com
[Resource http://www.musicbusinessblog
technorati tags:internet+music+marketing, internet+music+promotion, market+your+music, music+promotion, indie, independent, musician
Monday, March 26, 2007
NEW INTERNET MARKETING TECHNIQUES
Do you know what "Social Bookmarking" and "Tagging" are?
They're relatively new Internet marketing techniques, but not knowing them means you could be missing out on powerful traffic generating tools.
What is Bookmarking? Social bookmarking sites enable you to save your bookmarks online, rather than on your browser, and share them with other users interested in similar subjects. Besides viewing the content you post, other users can repost it on their own sites, with a link leading back to your site. This independent, user-generated content has become known on the Net as "citizen-" or "participatory-media".You can post original articles, blogs, music, product reviews, recipes, photos, podcasts, videos, and more. Setting up accounts with any bookmarking site is free, although certain sites work best for circulating certain content mediums:
• Technorati.com, Digg.com, IceRocket.com—general bookmarking
• GoogleVideo.com, YouTube.com—video submission
• Flickr.com, Buzznet.com—photo submission
What are Tags? Tags are essentially keywords that let you organize your posts. Similar to optimizing your web pages around specific keywords, you're tagging your posts to make them easy for users to find. Under a given tag, the most recent posts get top positioning, so staying ahead requires regular posting.As with SEO, you're not looking for high-traffic keywords that you can't consistently rank well for. You want words further down the proverbial market tail, with steady, moderate traffic. If you can dominate numerous long-tail' words, all that traffic will really add up. And narrower keywords tend to produce more targeted, higher-quality traffic.
Read why you need to be using these techniques and what benefits you'll get.
[Resource http://productsourcingexperts.blogspot.com/2007/03/citizen-media-future-of-internet.html]
They're relatively new Internet marketing techniques, but not knowing them means you could be missing out on powerful traffic generating tools.
What is Bookmarking? Social bookmarking sites enable you to save your bookmarks online, rather than on your browser, and share them with other users interested in similar subjects. Besides viewing the content you post, other users can repost it on their own sites, with a link leading back to your site. This independent, user-generated content has become known on the Net as "citizen-" or "participatory-media".You can post original articles, blogs, music, product reviews, recipes, photos, podcasts, videos, and more. Setting up accounts with any bookmarking site is free, although certain sites work best for circulating certain content mediums:
• Technorati.com, Digg.com, IceRocket.com—general bookmarking
• GoogleVideo.com, YouTube.com—video submission
• Flickr.com, Buzznet.com—photo submission
What are Tags? Tags are essentially keywords that let you organize your posts. Similar to optimizing your web pages around specific keywords, you're tagging your posts to make them easy for users to find. Under a given tag, the most recent posts get top positioning, so staying ahead requires regular posting.As with SEO, you're not looking for high-traffic keywords that you can't consistently rank well for. You want words further down the proverbial market tail, with steady, moderate traffic. If you can dominate numerous long-tail' words, all that traffic will really add up. And narrower keywords tend to produce more targeted, higher-quality traffic.
Read why you need to be using these techniques and what benefits you'll get.
[Resource http://productsourcingexperts.blogspot.com/2007/03/citizen-media-future-of-internet.html]
THE WEIRD AND THE WONDERFUL
There's no question that to get lots of people interested in your video you'll have to come up with a visual that is compelling, funny, weird, interesting but importantly, something that stands out in the crowd.
Japan. Now there's a place that's renown for its 'weirdness'. Where you have an endless supply of material.
Here's an idea - network and hook up with a video producer (or just someone with a camera), someone who travels to Japan or who lives in Japan and have them make a video for you.
Here's something to watch to get your imagination working.
[Resource http://www.webomatica.com/wordpress/2007/03/23/why-geeks-should-live-in-japan/]
Japan. Now there's a place that's renown for its 'weirdness'. Where you have an endless supply of material.
Here's an idea - network and hook up with a video producer (or just someone with a camera), someone who travels to Japan or who lives in Japan and have them make a video for you.
Here's something to watch to get your imagination working.
[Resource http://www.webomatica.com/wordpress/2007/03/23/why-geeks-should-live-in-japan/]
Sunday, March 25, 2007
AUDIO RECORDING SOFTWARE
This is a review of a multi track audio recorder called "MixCraft".
"...that enables you to record your band, create a podcast, create mash-ups or remix a song. Mixcraft functions as two programs in one! Use it as a multi-track recorder or as a music loop remix program. As a multi-track audio recording program, Mixcraft allows you to record and play multiple tracks at one time. Add effect processing such as reverb, delay, flanger or any 3rd party VST? or DirectX? effects. Mix down your recording to CD or MP3 directly in Mixcraft. No need to dust off your old four track recorder! As remix software, it supports Apple Loops?, Acid Loops? and our own custom loop format. Mixcraft's Song Kits allow you to create your own song in dozens of styles to sing along or rap to. Creating your own loop or extracting a loop from a well known song is a few clicks away. With Mixcraft, you can always be on the beat! Even with all this power, Acoustica engineers have kept the design easy-to-use and clean."
For full features, system requirements and price click here.
[Resource http://www.download3k.com/MP3-Audio-Video/Music-creation/Download-Mixcraft-Recording-Studio.html]
technorati tags:recording+music, recording+tips, indie, independent, musician
"...that enables you to record your band, create a podcast, create mash-ups or remix a song. Mixcraft functions as two programs in one! Use it as a multi-track recorder or as a music loop remix program. As a multi-track audio recording program, Mixcraft allows you to record and play multiple tracks at one time. Add effect processing such as reverb, delay, flanger or any 3rd party VST? or DirectX? effects. Mix down your recording to CD or MP3 directly in Mixcraft. No need to dust off your old four track recorder! As remix software, it supports Apple Loops?, Acid Loops? and our own custom loop format. Mixcraft's Song Kits allow you to create your own song in dozens of styles to sing along or rap to. Creating your own loop or extracting a loop from a well known song is a few clicks away. With Mixcraft, you can always be on the beat! Even with all this power, Acoustica engineers have kept the design easy-to-use and clean."
For full features, system requirements and price click here.
[Resource http://www.download3k.com/MP3-Audio-Video/Music-creation/Download-Mixcraft-Recording-Studio.html]
technorati tags:recording+music, recording+tips, indie, independent, musician
MP3 - XYZ
Just launched as at SxSW 2007 is a new website called XYZmp3 which is a FREE service for musicians and labels.
It gives you the tools to sell music from your own website or from any social networking site.
[Resource http://www.xyzmp3.com/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
It gives you the tools to sell music from your own website or from any social networking site.
[Resource http://www.xyzmp3.com/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
Thursday, March 22, 2007
ACHIEVING SONIC EXCELLENCE
Here are some links to a 4 part series on audio mastering
[Resource http://musicindustrynewswire.com/2007/03/04/min160_220600]
technorati tags:recording+music, recording+tips, indie, independent, musician
[Resource http://musicindustrynewswire.com/2007/03/04/min160_220600]
technorati tags:recording+music, recording+tips, indie, independent, musician
Wednesday, March 21, 2007
20 THINGS TO KNOW ABOUT ONLINE MUSIC
20 Things to know about online music marketing
All of this really comes down to some basic Internet marketing rules.
1. Know your market - the www is a big place and casting your net out far and wide is expensive and ineffective.
2. Drive traffic - online or offline, you have to expose your music to as many people as possible
3. Have a product (music or merchandise) to sell - don't make people sit through slow page downloads and flash graphics and intro pages etc - your buy 'button' or link should be able to be easily found.
[Resource http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
All of this really comes down to some basic Internet marketing rules.
1. Know your market - the www is a big place and casting your net out far and wide is expensive and ineffective.
2. Drive traffic - online or offline, you have to expose your music to as many people as possible
3. Have a product (music or merchandise) to sell - don't make people sit through slow page downloads and flash graphics and intro pages etc - your buy 'button' or link should be able to be easily found.
[Resource http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/]
technorati tags:internet+music+marketing, internet+music+promotion, promote+music+online, market+your+music, promote+your+music, sell+your+independent+music, independent+musicians, music+promotion, indie+music+promotion, music+promotions, music+industry, music+distribution, indie, independent, musician
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