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Sunday, January 07, 2007

KEEN TO RELEASE CD'S

UK band Keane have achieved 2 world firsts in music marketing and both in October 2006.

Teaming up with www.concertlive.co.uk for the first UK deal of its kind, fans purchase a live CD of the gig which is recorded mixed and mastered in real time. Within 10 minutes of the show finishing, fans can buy and take home the limited edition of the CD of the gig they were just at.

And for their 2nd world first, Keane released a limited edition single on a re-usable 512mb USB memory stick. Available in the UK through HMV Music it is presented in a standard size CD packaging with the memory stick shrink wrapped to the packaging. The USB is the world's thinnest flash drive.


[Resource http://www.keanemusic.com/news.php?action=get&id=1194&y=06&m=10]

[Resource http://www.keanemusic.com/news.php?action=get&id=1200&y=06&m=10]

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