BLOGGING FOR EFFECTIVE MARKETING

Blogs are emerging as powerful marketing tools, particularly for small businesses. They are relatively inexpensive to start and maintain, and yet can be very effective at bringing potential customers to your Web site and keeping current customers in contact with your company

Rather than making a sales pitch or a misdirected endorsement, try tailoring information and services to your target market's lifestyle.

This article is about the effectiveness of blogging for marketing is from Business Week.

[Resource http://www.businessweek.com/smallbiz/content/apr2007/sb20070423_465239.htm]

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