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Monday, April 02, 2007

DESTINATION VIRAL

This is an interesting marketing concept. Get creative and find interesting marketing concepts that you can use.

Here are two tourism destination websites, Stockholm (Sweden) and Virginia (USA) that have used music for online viral marketing campaigns.

Virginia Tourism's new site promotes the sights and sounds of Virginia's Heritage Music Trail, The Crooked Road with the use of "sing back" technology. In just a few clicks, visitors to CrookedRoadVirginia.com can chose from more than 500 names, occupations, hobbies and relationships to build personalized bluegrass lyrics. Users can then send their new bluegrass hit to anyone's email or phone number, including cell phones.

Stockholm in partnership with Visit Sweden created the Stockholm Musical site, where visitors can put in their name and will hear and see their own musical performed just for them - which they can share with a friend.

[Resource http://jensthraenhart.com/cblog/exit.php?url=aHR0cDovL3d3dy5zdG9ja2hvbG10aGVtdXNpY2FsLmNvbS8=&entry_id=182]