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Monday, November 13, 2006

SCIENCE OF SUCCESS

Await, the new music industry marketing catchphrase. Emotional connection.

Finally a 'formula' which is really just a bunch of questions, has been designed to calculate how emotionally connected fans are to the music. These 'test' results are called a 'popscore' and the band with highest UK popscore are the Red Hot Chili Peppers at 47 followed by U2 with a popscore of 46.

If you want to read all about this 'new' way for the record companies to tweak their advertising strategies click here.

If not, just do what all the 'great' and successful artists have done for decades. Write and perform great songs that connect with people.

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FASTEST GROWING MUSIC MARKETING CRAZE SINCE MTV

What is it? Cheap self produced videos marketed on YouTube, Yahoo!, Google Video and MySpace. A potential audience of millions could be watching and listening to your music.

Some figures: YouTube holds the leading position in online video, according to Hitwise. More than 100 million videos are viewed per day and 65,000 new videos are being uploaded daily.

Here's how it works. Up load your video (song) for free to one of the sites mentioned above and if you can make your 'clip' interesting, funny, quirky or unique in some way you could find your video being caught in the 'viral' marketing phenomenon.

The effects of viral marketing work like this - a person sees/hears your video and 'tells' 5 friends via email. From those 5 maybe all or 3 or 4 like it and they each tell 5 more friends and so on. At the second generation of 'viral' marketing you could have your music reach up to 20 people. Not much perhaps but keep doing the numbers even using a few people and the numbers soon stack up.

This really is an amazing tool and inexpensive enough to put in the hands of every indie musician. The trick is to offer something (visual) that watchers will want to see and just as importantly, will tell their friends about.

[Resource http://www.financialexpress.com/fe_full_story.php?content_id=142836]

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