Labels and independent artists all want the same thing, to be able to sell your band (or you as a solo act) and your music and other merchandise. And what sells is a whole package that a certain group of people can identify with. Unfortunately, your music alone will probably not be enough to convince a record label that they can 'sell' you. Other marketing factors are your band name, logo, publicity photos, stage presentation and even who your fans are.
Whether you are marketing yourself directly to your audience or pitching your act to a record label, you'll still need to learn to market yourself if you are serious about building a music career.
Look at how you and each of your band members present themselves, what is your overall 'image'? Be original and professional, it's great to have influences but find a look and style that is original to your band.
Here's an article called The Marketing ABCs of How to Get a Record Deal which goes into a bit of detail about exactly which areas you should look at and some suggestions to improve your marketability.
Once you've got that sorted you can start to look at some marketing strategies that you can use.
Here are some links for self promotion tools that will put your band ahead most other bands and most importantly help you market and sell your music. Click here or visit one of the pages below:
[Resource http://www.articlesmaker.com/arts-and-entertainment/music/the-marketing-abcs-of-how-to-get-a-record-deal.html]
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