Marketing in a world that doesn't exist sounds pretty extraordinary, especially when some of the largest companies in the real world (Toyota, General Motors, Warner Bros. records, IBM, Adidas+ many more) are spending up big on marketing for the online 3D virtual community "Second Life".
"Designing attractions to capture the attention of those online visitors is becoming big business as major corporations move to establish marketing footholds in 3-D virtual worlds such as "Second Life," which was founded in 2003 by San Francisco-based Linden Lab."
Read the full article from Forbes.com here.
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