If you are trying to market your music to a "youth" culture, here's an article I came across from the Canadian Marketing Association that could help you market your music better to GenY and GenM (Millenials).
This article covers the 5 Pillars of youth culture:
Entertainment
Fashion
Technology
Sports
Music
[Resource http://www.canadianmarketingblog.com/archives/2007/05/understanding_youth.html
Sunday, May 13, 2007
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