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Tuesday, April 24, 2007

BANDS GET BREAK SINGING JINGLES

It is believed to be the first ad campaign of its kind where a local company is tapping into the area's vibrant original music scene showcasing local bands to sing about their product.

And the winner of the jingle competition...

"in the two weeks their radio commercial has been running, he has, indeed, felt "almost famous," hearing more reaction from friends and fans than from playing a month of Starbucks gigs.
"It's great publicity for the local music scene," Taylor said. "I can't tell you how many people have e-mailed us back. There is some validation being in a commercial. I'm spending more time than I usually would cruising commercial radio trying to hear it just for my own fragile ego."

Read more here.

[Resource http://news.cincypost.com/apps/pbcs.dll/article?AID=/20070419/LIFE/704190344/1005]