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Saturday, March 31, 2007

THE SMELL OF SUCCESS

What Have the Senses Got To Do With Marketing? Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.

For most humans these connections involve how they see, hear, smell, taste and touch the experience they participate in. Our impression and emotional connection with people and things is formed by our senses. Are there sights, sounds, smells and tastes that immediately take you to another place and time, somewhere deep in your memory.

Go beyond the obvious and look for ways to associate your brand with positive sensory elements that can become a unique signature for your business.

[Resource http://www.ducttapemarketing.com/weblog.php?id=P979]


AN ARGUMENT ON COPYRIGHT

With lots of talk lately about DRM and music piracy it's kind of refreshing to come across an article with a different angle. Even if it is a bit controversial.

It's no secret that there are 1000's of artists all trying to get you to listen to and buy their music. Which is why it's important to know who your market is and how to reach them. There is always room for 'good' music which means, if you know who your market is and you make a quality product that your market likes, it doesn't matter how many other musicians are competing. In a sense, having lots of competition just improves the product quality, so that can't be a bad thing.


Below is an article I found which points out an important economical truth.

"One of the least convincing arguments I hear in favour of getting rid of the recording industry is that they're just useless parasites skimming off the artists. Get rid of the recording industry, the logic goes, and all that money will go to the people who actually make the music. But more generally, the problem that artists have is not the recording industry. The main problem musicians face is other musicians. There are too many of them. Pardon me while I make a simplistic, Economics 101 argument here, but it seems to me that the reason almost no musician ever makes much money is that there is a huge excess supply of people who want other people to listen to them sing or play an instrument. When all the primates are vying to get up on stage to impress the other primates, there's little reason to pay the primates much."

[Resource http://patrissimo.livejournal.com/499505.html]