Fancy signing a record deal with a coffee shop? Apparently Paul McCartney (yes, the Sir Paul of Beatle fame) has.
In a marketing move non coffee related, Starbucks plan to sign and develop artists on their LA based label "Hear Music". Makes sense - they can distribute worldwide through their stores, they can do in-house marketing and they've got a ready made audience to cater.
We are in the midst of very changing and challenging times for major record labels. Distribution and marketing channels are becoming easily available to the average independent musician. Build a successful brand (that's your band or you as an artist) and you will be able to negotiate your own career. You can be sure when any industry undergoes such major changes that new players will come in with new ideas and open the way for many to follow or join.
In a marketing move non coffee related, Starbucks plan to sign and develop artists on their LA based label "Hear Music". Makes sense - they can distribute worldwide through their stores, they can do in-house marketing and they've got a ready made audience to cater.
We are in the midst of very changing and challenging times for major record labels. Distribution and marketing channels are becoming easily available to the average independent musician. Build a successful brand (that's your band or you as an artist) and you will be able to negotiate your own career. You can be sure when any industry undergoes such major changes that new players will come in with new ideas and open the way for many to follow or join.
