Many independent artists make most of their revenue at merchandise tables after they play a live show. Audiences connect with a band or song, and are most likely to pay for music during the post-gig buzz. As bands are moving from CDs to digital downloads, they need something to hook potential customers when they can, instead of asking them to download later. Which is a challenge DiscRevolt aims to solve. The start-up describes its download cards as a cross between a gift card, a backstage pass and a baseball trading card. They're designed to be collectible items, attachable to lanyards or backpacks or rear-view mirrors. The fact that artists design their own artwork, and often make cards in limited runs, adds to the appeal.
Visit
DiscRevolt for more information.
[Resource http://www.springwise.com/weekly/2007-05-16.htm]