Microsoft is introducing an initiative on Monday to promote emerging music acts.
Called Ignition, the program is designed to expose new artists and their music to consumers for an entire month by featuring exclusive content through Microsoft's multiple services—including MSN, Xbox Live and Zune.
The first participating act is U.K. band Maximo Park (Warp Records/Caroline Distribution). Microsoft is providing the group's first single as a free exclusive download via the Zune Marketplace, making the music video available as a free download from the Xbox Live Marketplace and streaming the video on MSN.
Read more here.
[Resource http://www.eweek.com/article2/0,1895,2140851,00.asp]
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