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Thursday, March 01, 2007

WHY GIVING AWAY MUSIC IS GOOD FOR SMALL BANDS

DRM may be bad news for large bands but for smaller bands and artists it can be exploited for your benefit.

Write songs for the purpose of attracting fans and getting them to your live shows. Make your income from live performances and selling merchandise and you'll find that fans still buy your Cd's.

The 'personal touch' and 'real experience' of seeing and hearing music can't be downloaded.

In this article I came across, a small independent music producer tell this story of his brother's band:

"Small bands need to give their recorded music away freely online in order to get more people to come to their shows. My brother's band Maps & Atlases [maps-atlases.com] just went on a 7 day tour to the East Coast and ended up in a tiny university town called East Stroudsburg, PA. Instead of showing up to no crowd, the venue was packed -- a rarity for the town and venue. Why did this happen? Maps & Atlases released their EP for free online. They sold out of their first EP (2000 copies) during their 2006 tour, and they're coming up fast on selling out their second pressing, even though the music is easily downloaded online. Why do fans pay for albums? They get face time with the band, they get autographs, and they know that buying the merch direct will keep the band writing and touring."

Click here to read the full article.

This is not too different from a previous blog post I made called

GIVE AWAY YOUR MUSIC AND SELL YOUR SHOW


[Resource http://slashdot.org/articles/07/02/28/1633233.shtml]




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