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Monday, January 29, 2007

CAN YOU DESCRIBE YOUR BAND IN TEN WORDS OR LESS?

What do you say when people ask you what your band sounds like?

In order to market and sell your music you need to be able to describe it. You also need to describe it accurately and in only a few words.

Ideally your description should describe what a potential listener might expect to hear as well as why they might benefit from listening to your music. Doing this and tagging your website with these keywords will help you generate far more traffic to your website and interest from anyone reading your band/artist description, bio and music magazine articles.

If you're not sure how to go about writing a description for your music, write down some 'keywords' that describe your music and/or the group of people that may listen to it. A description of your music that has some type of 'hook' for a potential fan will give your music a much better chance of being heard than a description like "indie rock" or "pop/rock".

Start brainstorming, what artists is your music similar to? Check out their descriptions if you need some inspiration but find something that sounds intriguing but also tells the reader what they are likely to expect.

Here's some examples that give you an idea of what you might expect to hear if you took a listen to the music:

"Ear bleeding rock", "Melodic hooks that you wont be able to get out of your head", "Drum and bass for dancing to", "Rock 'n roll stripped bare", "Lush layered soundscapes" and "Ambient jazz for lovers.

For more examples take a look here.



[Resource http://www.cursebustersound.com/blog/?p=166]

DO YOU NEED TO GET A LIFE?

Well, a "Second Life" that is.

This is something that has been really intriguing me of late, a website called SecondLife. If you aren't familiar with it, it's an online digital virtual world owned and created by its residents. And residents are in fact the 'users'.

In this 'virtual' world you can create your own 'new' identity and you can also buy, sell and own land along with other items such as entertainment. Second Life boast a 'population' of over 3 million residents since opening in 2003.

Now what really intrigues me about this concept, is the interaction between the real and the virtual world. Swapping your real life dollars for virtual dollars (in the special SecondLife currency "Linden Dollars" and back again into real dollars for use in the real world. This 'new' world has not escaped the attention of 'marketers' and many big organisations such as IBM, Sony, Nissan and Toyota own property and retails stores and even advertise in this Second Life world.

Only time will tell if Second Life is here to stay or a passing fad - but could you be an independent musician and market and sell your music through this virtual world? A folk singer Suzanne Vega performed live in Second Life to a virtual audience with a virtual avatar. An "Avatar" is your persona in the virtual world.

If you're intrigued about this new marketing concept, you may like to have a read of some articles I found here which discuss exactly how big real world companies are marketing in this virtual world and how it sometimes even overlaps with real world.

Strange but true!

[Resource http://rssdiary.marketingstudies.net/content/second_life_1_does_second_life_hold_real_marketing_value.php]