All of this really comes down to some basic Internet marketing rules.
1. Know your market - the www is a big place and casting your net out far and wide is expensive and ineffective.
2. Drive traffic - online or offline, you have to expose your music to as many people as possible
3. Have a product (music or merchandise) to sell - don't make people sit through slow page downloads and flash graphics and intro pages etc - your buy 'button' or link should be able to be easily found.
[Resource http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/]
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