MAJOR RECORD COMPANY TAKES NEW MARKETING ROAD

US singer/songwriter John Mellencamp enjoyed major commercial success and had several charting hits and albums throughout 1980's. But that kind of popularity doesn't last forever, so how does a record label go about promoting a new Cd by a 'mature' artist who no longer frequents the top 40 but still writes great songs and Cd's?

Learning from the marketing 'mistakes' made with John's last Cd release, the record label UMe/Universal Republic is taking up the challenge in an enthusiastic way and now has a strong idea of what will work this time around.

Find out what these major label marketing strategies are, in this story Mellencamp's Marketing Turnabout


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