CREATING THE RIGHT DIGITAL MUSIC MARKETING MIX

Here are some "Insights On Creating A Digital Music Campaign".

"As more marketers attempt to partner with established online music and video hubs like MySpace, and upstarts like Ruckus Network, GoFish, and Music Choice, they need to figure out which programs work, how to execute them, and how to measure their effectiveness."

The moral of this article is try and test what works for you. There are many tools on the Internet that can help your career, try them, find out how they work and measure their effectiveness.

[Resource http://www.marketingvox.com/archives/2007/03/01/insights-on-creating-a-digital-music-campaign/?rss1]

technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, sell+your+independent+music, internet+music+promotion, indie, independent, musician

CREATING AN INTERNET BUZZ

Florida band The Postmarks are "excited and nervous" as they wait to see how their debut self titled Cd sells.

The Postmarks are one of a growing number of bands using the Internet to gain a following and they are now waiting to see if the buzz they have generated translates into Cd sales.

"With the release of the band's self-titled debut album.....(they) have been the subject of building Internet buzz and "a tsunami of publicity. Their first single, "Goodbye," has been downloaded more than 100,000 times, and the song has made the top 10 of the college music charts.....Remixes of the album's tracks were made available for free download via their MySpace blog, and college radio and new fans gobbled it up."

Read this story here - Postmarks put their stamp on marketing in the blogosphere

The Postmarks at MySpace

[Resource http://www.chicagotribune.com/technology/chi-0702280026feb28,1,681554.story?coll=chi-techtopheds-hed&ctrack=1&cset=true]

technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, internet+marketing, indie, myspace+marketing, indie, independent, musician