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Sunday, January 21, 2007

ARTISTS ARE THE ULTIMATE ENTREPENEURS

Artists create products (yes, your music is a product) and then look for a market to sell to. Some artists look for a market and then create a product to sell to that market. That makes you an entrepreneur and all entrepreneurs start from the same place, but there are many artists of all kinds everywhere that make little or no money from their creations.

We all know of gifted people with remarkable talent that are generally unknown to the wider population and we all know of many people who we consider not so gifted (I'm being polite!) who have fame, and financial success.

These 'unknowns' are missing one of the important 'marketing' steps that are used by successful businesses everywhere. Branding. You need to create a brand because that's what your band or music is. A brand.

Fear of 'selling out' particularly among musicians, seems to be common place. Fear of 'lessening their art' by making money from it is another popular misconception that artists have. Ever noticed how these 'beliefs' become self-fulfilling?

Your fear will hold you and your music career back. Don't let it.

Here's a great article that describes what branding is, why you need it and why you have been fooled into thinking that branding means slogans, TV ads and other such things the independent musician usually thinks of as 'negative'.

"Branding is the power to be who you are and communicating it to everyone proudly"

Branding Is Not Selling Out: It's Selling In



[Resource http://www.ireview.name/]