While CD sales will continue to decline sharply, the music industry as a whole is healthy, and growth in many other areas will more than make up for the shortfall. That's great news for marketers.
The growth will come from online and mobile music, the live concert industry and the licensing of music for public performance, commercials, TV shows, films and video games, according to eMarketer's report Global Music: Tuning in to New Opportunities.
Live tours were once used as marketing vehicles to promote recordings, but today that model is being flipped on its head as increasing numbers of top-tier and mid-level acts earn more income from concerts than from CD sales.
Read more here.
[Resource http://www.sys-con.com/read/372641.htm]
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Friday, May 11, 2007
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