Invite other people to come up with ideas for free.
Rock band, Incubus has tried it out by letting Internet users design an album cover and were delivered 150 Cd artwork designs.
The cost charged by Brickfish (from $5000) is probably out of reach of most independent musicians, however here's an idea. Use your own fan base to get free marketing ideas and offer a prize to the winner. You could ask for ideas on innovative Cd launches or your new Cd releases.
Read the article "Why not let Internet junkies do your marketing for you?"
[Resource http://venturebeat.com/2007/02/20/brickfish-lets-you-tap-the-masses-for-marketing/]
technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+marketing, indie, independent, musician
