BRING THE BAND HOME

A while back I made a post to this blog that talked about an alternative to performing your music in pubs and clubs. "A Stay At Home Gig" was about a US concept offering the musician and the audience an intimate and unique live music experience.

Another US based organisation, House Concerts provide links to dozens of houses in 38 states where audience are sure to be appreciative and you'll get your music heard.

I also hinted that the 'home gigs' idea may provide a hidden audience and a legitimate way for a band/artist to find new audiences.

People may choose to stay at home for a gig because of transport or location issues, family commitments or just a desire to avoid a pub type of environment. These types of gigs seem to be getting quite a lot of community support.

House Concerts Australia is an Australian concept offering a similar type of live music opportunity. They not entirely new in Australia, singer Deborah Conway did a series of home concerts in 2004 to promote her Cd 'Summertown'. And some good advice from Deborah Conway for independent artists selling Cd's "...it's really up to artists to find new and imaginative ways of getting there music out there".

For some tips on how you can do a house concerts take a look at House Concerts. PS It's a different website to House Concerts mentioned above.


[Resource http://www.theage.com.au/news/music/band-in-the-backyard/2007/01/30/1169919330426.html]

WATCH AND LEARN

Here's how a band clocked up nearly ten million watches on YouTube. Although this video has only been up at YouTube for four months it has so far been viewed an incredible 9,880,273 times.

This is a perfect example of how a band can harness the amazing power of social networking and teamed it with a unique idea (ie. the video).

With marketing ideas like this, Sick Puppies are sure to be huge. Who wouldn't love to have a video that is viewed by so many people. This really is mind blowing stuff!!




In case you are missing the big sharp point, here's what makes this video such a hit.

1. A unique, true and inspiring story
2. A good song
3. Some marketing

The brilliant thing about this marketing tool is that you only really need an idea and ideas are everywhere and they're free and unlimited. You have the same potential to come up with an original idea of your own and create your own video with the potential for millions of views. You can give your songs the kind of mass marketing previously available only to the major record labels and their marketing teams.

P.S You may have noticed that this video was shot in Pitt Street Mall, Sydney, Australia. Proof that sometimes you don't need to travel to far off distant shores to find a good story.



[Resource http://www.youtube.com/watch?v=vr3x_RRJdd4]