Some figures: YouTube holds the leading position in online video, according to Hitwise. More than 100 million videos are viewed per day and 65,000 new videos are being uploaded daily.
Here's how it works. Up load your video (song) for free to one of the sites mentioned above and if you can make your 'clip' interesting, funny, quirky or unique in some way you could find your video being caught in the 'viral' marketing phenomenon.
The effects of viral marketing work like this - a person sees/hears your video and 'tells' 5 friends via email. From those 5 maybe all or 3 or 4 like it and they each tell 5 more friends and so on. At the second generation of 'viral' marketing you could have your music reach up to 20 people. Not much perhaps but keep doing the numbers even using a few people and the numbers soon stack up.
This really is an amazing tool and inexpensive enough to put in the hands of every indie musician. The trick is to offer something (visual) that watchers will want to see and just as importantly, will tell their friends about.
[Resource http://www.financialexpress.com/fe_full_story.php?content_id=142836]
technorati tags:indie, independent, music+film+clip, music+promo+film, musician
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