This article tells how Cory Brown, the owner of a California based record label sells the music of his stable of 20 bands.
Cory tells about the fundamental changes that have occurred in he the last 2 years in marketing of music and how he has shifted from a 'traditional' marketing strategy to online and digital marketing.
"What once was a waiting game -- bands hoping to catch the attention of high-powered record executives -- has become an exercise in vigilance, with bands seeking out new ways to reach an audience and make their own luck."
Read the full article here
[Resource http://www.nj.com/entertainment/ledger/index.ssf?/base/entertainment-1/11554445104100.xml&coll=1]
technorati tags:indie, independent, musician
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