CROSSING BORDERS

We all like to talk about a great book we've read or a great CD that we've heard and the ability to share this with thousands if not millions is what online communities or social networking is all about.

In a clever marketing move, Borders, the on and offline retailer of books, music and movies have introduced a new online social networking community. A networking community through Gather.com that is a leader in social media for adults.

Borders have teamed up with existing social networking site Gather, which caters to a similar demographic ie. the demographic identified with the Borders brand. (See full article for details). Borders have an exclusive arrangement will allow customers to become members to create their own exclusive online community through a Borders.Gather.com

The message for indie musicians can take from this is to know your market demographic and find as many creative ways of reaching them as you can. Social networking is becoming one of the most important marketing tools of businesses large and small.


[Resource http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-10-2007/0004503503&EDATE=]

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