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Friday, January 05, 2007

IF YOU CAN'T BEAT EM...

Good news for artists wanting to use copyrighted material for their videos.

According to this recent Reuters article, the music industry thinks generating new income from unused clips & video montages will be more profitable than suing the likes of YouTube.

By licensing deals to sites such as MySpace, people will be able to use or include copyrighted content in videos that they make themselves.

This way both the artist, MySpace and the copyright owner all get to benefit. Now that's much better than law suits! It seems that record labels are deciding 'If you can't beat 'em...join 'em' instead of the expensive and time consuming law suits against copyright infringement. The music industry really is changing and this is proof that the independent musicians have real power.

To read the full article including the 5 technologies shaping this space, click here.



[Resource http://today.reuters.com/news/articlenews.aspx?type=internetNews&storyID=2007-01-02T050015Z_01_N01266714_RTRUKOC_0_US-TECH.xml&WTmodLoc=InternetNewsHome_C1_%5BFeed%5D-4]

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