In an effort to keep up with the marketing and sales might of major record companies, several indie labels including those behind The White Stripes and Arctic Monkeys have announced a new global deal.
The deal which is conducted by Merlin, a non profit licensing agent who will cut deals on behalf of the independent labels. Merlin will be liaising with download sites and mobile service providers to negotiate better deals with online retailers.
Although 80% of new music comes from independent labels their market share of revenue is only 30%.
To read the story in full, click here.
[Resource http://biz.thestar.com.my/news/story.asp?file=/2007/1/21/business/20070121090500&sec=business]
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Friday, January 26, 2007
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