CREATE YOUR OWN WEBSITE

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Saturday, January 20, 2007

SELL MORE CD'S AT YOUR GIGS

Here's a few suggestions to help you sell more Cd's at your gigs.

Introduce yourself or your band to the audience. Tell them who you are, if they like you it'll help them look you up in gig guides and etc.

Give out fliers or postcards with a brief bio and some contact info. If there's someone on the door, have them hand one out to each person as they come in. If you don't want to be so upfront just leave some on the tables and/or at the bar for people to take if they wish.

You can use other merchandise as free give-aways to promote your band. Fridge magnets, stickers, key rings etc.

Get someone (a friend or fan) to walk around the audience with some Cd's and ask people if they'd like to buy one. You should also be doing this with a mail-list.

Offer a free bonus with the first sale or first 5 sales, or however many you choose.

Mingle with the audience after your gig. Go and meet them face to face, talk to them and get some feedback. Make physical contact (appropriate contact obviously :-) shake their hand, ask their name and use it.

If you have only 1 Cd available, tell the audience about it and tell them of other artists (that they know) that are similar to your band. If you have more than 1 Cd available, tell the audience which is your favourite and why and describe as similar to another artist the audience may have heard of.

Does your music align itself with a political or social message? If so, why not give a % of your Cd sales profits to a charity or organisation that is relevent to this. You may even be able to afilliate your band with the organisation and have them advertise your Cd to their existing members.

Smile and talk to your audience :-) 'Involve' them in your show by using humour or chat, whatever is appropriate to your style.

Present yourself and band professionally. Create a 'look' for both the band and the stage. It doesn't have to be costumes or big stage props, just make your act look visually appealing and professional and match your style of music.

Finally,

Thank your audience for listening and remind them of where they can see you perform again or how they can find out more about you.

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