BARENAKED MARKETING

For Canadian band Barenaked Ladies, the decision to go 'green' is proving popular with their younger environmentally conscious fans.

The band tour in bio diesel buses and trucks, use bio degradable cups, real plates and even have a plan for recycling their old guitar strings.

This independent band who were formerly signed to a major label now have greater creative and marketing scope as an indie band including recycling their music.

Read here, all about the new environmentally friendly incentives and marketing tricks of the men who are Barenaked Ladies.



[Resource http://www.canada.com/saskatoonstarphoenix/news/lifestyle/story.html?id=060932e6-76cb-45d4-b941-f6661d62be08]