"When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting."
Nancy Jackson, owner of The Write Shop is a former editor and speaks from experience in this article about how you can avoid having your press release ending up in the garbage.
Read "Press Releases That Dazzle"
[Resource http://www.your-lease.co.uk/leasearticles16.html]
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Tuesday, February 13, 2007
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