NINE INCH MARKETING

Seems that coming up with a unique and creative idea can get you more publicity mileage than traditional and expensive marketing campaigns.

With a strange but simple enough idea Trent Reznor from NIN has produced a sort of game, story, treasure hunt based on the Internet.

The idea or game has caught on and has a huge cult following around the world chasing and deciphering clues on various websites.

It all started from this NIN tour t-shirt.

Rolling Stone write about it here and this forum at EchoingTheSound you can read up on the history and story behind this marketing concept.



[Resource http://www.prohiphop.com/2007/03/def_jam_icon_la.html]

technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, internet+music+marketing, promote+music+online, market+your+music, indie, independent, musician