VIRAL VIDEO MARKETING

Tenth Street Entertainment’s independent music label Eleven Seven Music said Wednesday it plans to introduce its first viral video-marketing campaign, live from a concert by the Los Angeles band the Exies, in April. Promoters will give fans permission to shoot live videos from the event and upload them to the indie music label’s page on Zannel, which launched a mobile social networking site on Wednesday.

Read more about viral video marketing here

[Resource http://www.redherring.com/Article.aspx?a=21557&hed=Zannel+Takes+Social+Nets+Mobile§or=Industries&subsector=EntertainmentAndMedia]

technorati tags:independent+music+promotion, market+your+music, promote+your+music, music+promoter, viral+music+marketing, indie, independent, musician