Although this piece comes from an article about traditional music retail stores, it also relates to selling music in the digital distribution age.
"If your favorite local record store is going to survive, says Billboard magazine’s Ed Christman, it’s going to have to get to know its customers inside and out, something he says Massachusetts chain Newbury Comics has perfected: “You have to find out who your audience is. If you’re somebody who’s selling to the masses, there’s no way you can compete with Circuit City and Best Buy, but if you have a niche store that specializes in whatever genre or whatever lifestyle, or in Tower’s case, the extensive collection, that’s the game you have to play.”
Read the entire article here.
[Resourcehttp://www.pastemagazine.com/action/article/4088/minding_the_store ]
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